About
The Vision
If you’ve ever wondered what happens when two highly skilled, community-driven paddlers join forces… the answer is Shoreline Paddlesports. Based in Berkshire County, Massachusetts, founders Joel Pekosz and Jason Webster have been steadily growing the Northeast paddling scene through demos, coaching, events, and expert equipment guidance.
With a lineup already featuring Fenn, Carbonology, Vaikobi, and Jantex, Shoreline has long been a trusted source for high-performance gear. And now, they’re leveling up: Nordic Kayaks has officially joined the Shoreline fleet, bringing world-class design and speed to their expanding community of paddlers.
The Shoreline Origin Story
Joel and Jason arrived at this partnership through a blend of shared passion and complementary superpowers. Joel comes from years of racing, coaching, and connecting paddlers across the country, while Jay provides the technical wizardry—an eye for detail, boat knowledge for days, and a lifelong love of outdoor performance sports.
Together, they created Shoreline Paddlesports to be more than a shop. Think expert guidance, community building, and a bit of “let’s nerd out together about hull design and paddle flex” energy. They’ve spent countless hours on the water, and it shows in how they show up for paddlers of every level.